OVERVIEW      BRAND ELITE 28      YOUR BRAND MIX      METHODOLOGY      TABLE OF CONTENTS      ALL FIRMS YOUR COMPARATIVE ANALYSIS

Brand Elite Spotlight: Insights into Your Firm’s Brand Performance

 
 

Complimentary and included with your order of BTI Brand Elite 2019—our exclusive comparative analysis of:

  • How your firm performs in each of the 9 attributes driving law firm brand strength has changed over the last 5 years

  • Brand comparisons to 8 key competitors of your choice

  • Insights into areas of increasing strength—and brand attributes subject to weakness


9 differentiators are proven to break through the noise and elevate a firm’s brand and positioning with legal decision makers. These differentiators contribute to how clients perceive a law firm’s performance in the 3 critical success factors defining brand and, in turn, influencing hiring and selection:

  • Client Experience

  • Premium Worthy

  • Innovation

BTI draws on 20 years of data to develop the framework for measuring and analyzing the market presence and brand imprint of law firms.


Our reports are satisfaction guaranteed and include unlimited telephone support.