Complimentary and included with your order of BTI Brand Elite 2019—our exclusive comparative analysis of:
How your firm performs in each of the 9 attributes driving law firm brand strength has changed over the last 5 years
Brand comparisons to 8 key competitors of your choice
Insights into areas of increasing strength—and brand attributes subject to weakness
9 differentiators are proven to break through the noise and elevate a firm’s brand and positioning with legal decision makers. These differentiators contribute to how clients perceive a law firm’s performance in the 3 critical success factors defining brand and, in turn, influencing hiring and selection:
BTI draws on 20 years of data to develop the framework for measuring and analyzing the market presence and brand imprint of law firms.