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The Mad Clientist

7 Questions to Ask Every Client Before August 15

Let’s play word association.I say: “July or August”You say: “Vacations, people out, summertime” Top legal officers say: “Next year’s budgets, end of year results, and adjust for the 2nd half of the year” Large clients are thinking about next year’s budget right now. Many have submitted their first drafts to management.…
Michael Rynowecer
July 18, 2018
The Mad Clientist

Marketing Budgets per Attorney Jump Nearly 11%

Budgets may not be going up as a percentage of revenue, but per capita spending is. CMOs have been both clever and skilled in managing their budgets. Overall, increases in revenue are slightly outpacing increases in attorney headcount. Most CMOs have been able to keep their budgets untouched. This means…
Michael Rynowecer
March 14, 2018
The Mad Clientist

Client Development: The Key to Dramatic Growth

This week The Mad Clientist discusses building your budget by separating out client-specific activities vs. broader initiatives to dramatically increase growth.You can view the video below, or on YouTube directly here: https://youtu.be/wTIabDMcO9Q We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the…
Michael Rynowecer
February 20, 2017
The Mad Clientist

Does It Have a Budget?

There is one critical factor your big new initiative needs to be successful. You can view the video below, or on YouTube directly here: https://youtu.be/yidjpZehBd0 We’ll be releasing videos here on The Mad Clientist blog every Tuesday. Subscribe today (in the box at the upper right of your screen) and be sure…
Michael Rynowecer
October 25, 2016
The Mad Clientist

Are Midsize Firms Giving Up on Marketing?

Budgeting season is in the air. Law firm marketing leaders are working hard to turn their marketing dreams into budget realities. CMOs are pulling together their best arguments to get what they want, and in some cases, have been fighting for years to get. Here is some ammunition to help.The…
Michael Rynowecer
October 12, 2016