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The Mad Clientist

The Mad Clientist

The 11-Minute Resolution

In the New Year, resolve to use 11 minutes a day to seriously understand your top clients. The operative word being seriously. Demonstrating the deepest understanding of your clients’ business is a proven method to win new work and increase client retention. Yet too often we get caught up in…
Michael Rynowecer
January 8, 2014
The Mad Clientist

Clients Audit the Big 4 – 60% of Clients Happy

All too often, people—executives, job hunters, the media and, yes, auditors themselves— collectively refer to the Big 4 as a single entity. Together, they dominate the big firm CPA world, their individual brands subsumed by their reputation as a whole. Yet, like the superhero team The Fantastic Four, each individual…
Michael Rynowecer
May 24, 2011