The Ideal Client Mix

Looking at your client relationships along the dimensions of Client Attractiveness and Money allows you to easily see which clients create better opportunities and have a stronger financial impact.

Jennifer Dezso, BTI Principal, walks you through the steps you can take to assess and create your ideal mix of clients.

You can view the video by clicking the image below, or on YouTube directly here: https://youtu.be/cA9tknQ5WD4

With this series we’ll be taking an in-depth look at a wide range of client relationship best practices. We’ll be releasing Client Relationship Lab webisodes on our blog every month—subscribe today (in the box at the upper right of your screen) and be sure you don't miss a single one.