When a client walks into your lobby what’s the first thing they do?
Admire the wall of beautiful art or well-lit founders' portraits? Take in the fresh flower display that’s rotated on a weekly basis?
No. They head to the receptionist and ask to be directed to the person they are trying to visit.
Websites are the virtual lobbies of today. And much like lobbies and conference rooms, websites are a means to an end.
In fact, the truth is more than half (56%) of clients never visit their law firm’s website. Remember, clients expect to learn everything they need to know from their partner. There’s no need to go to the site.
But don’t delete your URL just yet. It’s time to put your website to more strategic use.