Humans are born with 2 fears: the fear of falling and the fear of loud noises. All other fears are learned. You can agree with this or not. But one thing is true. Top legal decision makers learned to fear a select group of law firms—and don’t want to see them on the other side of the table.
Specifically, GCs point to 33 firms they don’t want to encounter. The top reasons:
With equal parts tenacity, sheer will, smarts, and intuition—combined with confidence, savvy, conviction, and the nerve to go for the jugular—these cutting-edge law firms bring the killer instinct clients want right now.
Thrive on Complexity
Uncertainty is at an all-time high. Clients face a surge in complex litigation as matters get bigger and focus on untested and thorny issues. Some firms offer options. The most feared firms offer clear direction—with conviction—and dive into the fray. They win—and simplify life for clients.
The Bench Is as Good as the Starters
Clients want strong, smart, and scalable teams. Clients know any seemingly benign matter can get out of hand—quickly. The most feared firms uniformly bring in high-level, top performers who can swiftly scale and operate as a team.
Read the Tea Leaves
The BTI Fearsome Foursome spot trends and patterns with less information than most. They rely on their experience, their peers, and their keen ability to integrate seemingly disparate facts and events.
There is more to being Fearsome—but this year, these 4 reasons above prevail.
Of the 33 law firms feared in litigation, 4 stand out as the absolute most feared:
The BTI Fearsome Foursome
Kirkland & Ellis
Latham & Watkins
Quinn Emanuel Urquhart & Sullivan
We note Kirkland and Quinn are the only firms included in the BTI Fearsome Foursome all 10 years BTI has published the report.
10 firms are right behind the Fearsome Foursome—ready to take them on. Please join me in congratulating:
The BTI Awesome Opponents
Boies Schiller Flexner Morgan Lewis
Fish & Richardson Morrison & Foerster
Gibson Dunn Wachtell, Lipton, Rosen & Katz
Jones Day Wheeler Trigg O’Donnell
McKool Smith Williams & Connolly
19 firms are part of the Fearsome Foursome Honor Roll:
Bartlit Beck Ice Miller
Choate, Hall & Stewart Manko, Gold, Katcher & Fox
Cravath, Swaine & Moore Norton Rose Fulbright
Crowell & Moring Reed Smith
Davis Polk Robbins Geller Rudman & Dowd
Dechert Susman Godfrey
Duane Morris WilmerHale
Being Fearsome is a big differentiator—especially in the face of record uncertainty. The more Fearsome your firm, the more you stand out to clients and to the other side. The Fearsome firms have nothing to fear.
Learn more about how your firm can take advantage of new client expectations and spending changes for 2020—and what your firm can do to put these trends to work for your immediate benefit:
Changes in client expectations causing them to consider fewer law firms than last year
When and where spending is going up in 17 industries—and where it’s headed down
New hiring requirements
7 tactics to land new business in 7 areas of litigation
And so much more…
in the new BTI Litigation Outlook 2020: Changes, Trends and Opportunities for Law Firms. Available now.