A pitch is as much a mind game as it is a team sport. You go in focusing on your potential client. But there are always competitors. Some of these competitors are worrisome and others are not. Then, you catch wind you are up against a BTI Business Development Badass—the firms law firm marketing leaders single out as the most aggressive and hardest competitors to beat. The BTI Business Development Badass firms take no prisoners—and may make you change your approach. Often for the better.
BTI exclusive research with more than 160 law firm leaders reveal the BTI Business Development Badass law firms for 2019. Please join me in congratulating each of the following firms:
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Benesch
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Cooley
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Covington
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Cravath, Swaine & Moore
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Fish & Richardson
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Gibson Dunn
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Hogan Lovells
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Jackson Lewis
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Jones Day
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Kirkland & Ellis
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Latham & Watkins
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Littler
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McGuireWoods
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Morgan Lewis
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Ogletree Deakins
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Quinn Emanuel
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Ropes & Gray
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Skadden
8 of these firms are repeat performers—able to maintain and even increase their aggressive business development posture. These consecutively badass firms are:
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Fish & Richardson
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Jackson Lewis
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Jones Day
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Kirkland & Ellis
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Latham & Watkins
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Morgan Lewis
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Quinn Emanuel
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Skadden
10 of the 18 are longstanding members of the BTI Client Service 30, including:
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Cooley
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Gibson Dunn
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Hogan Lovells
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Jones Day
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Latham & Watkins
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Littler
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McGuireWoods
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Morgan Lewis
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Ropes & Gray
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Skadden
The Fearsome Foursome; Gibson Dunn, Kirkland, Quinn Emanuel, and Skadden, are also feared in business development.
Business development is on its way to playing a bigger role in strategy, future growth, and culture. We are keeping a close watch on the Business Develop Badasses as the future market unfolds to see how it plays out against innovation and technology.
Next week we will discuss what these firms do differently and why.
MBR
(This research is based on more than 160 independent, individual interviews with leading law firm leadership between September 2018 and January 2019.)