Top legal decision makers recommend 293 law firms, 21.6% more law firms for 2019. This upswing is on the heels of a 3-year downtrend. We see 2 driving reasons:
1) A number of law firms are having success with their firmwide client service excellence initiatives—bringing new unprompted recommendations from clients.
2) Clients are using more law firms than last year—and a number of these firms are picking up new recommendations in the early stages of the relationship.
We are talking about GC-to-GC recommendations—the kind taking place in private and frequent conversations – when top legal decision makers share their experiences with different law firms. These unprompted peer-to-peer recommendations are the most powerful—and lead to serious new business.
Please join me in congratulating the firms with the best branding through unprompted client-to-client recommendations: