Fewer Law Firms Earning Client Recommendations

Top legal decision makers recommend 241 law firms, 19.7% fewer law firms for 2018, continuing a 3-year downtrend. The same decision makers recommended 345 law firms in 2015.

Clients are facing more complex work. They largely have lost patience for any law firms who don’t relish this work or who can’t keep within budget and keep them in up-to-the-minute news. 

Clients rely on peer-to-peer recommendations as their best source of learning about new law firms—meaning recommended firms have an edge. Please join us in congratulating the firms with the best branding in earning unprompted recommendations from top legal decision makers:


Learn exactly who is earning client recommendations—and why—and where you stand compared to everyone else in the new BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms, available now.