10 Lessons from the 10 Most Popular Posts

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The Mad Clientist, BTI’s blog, is just a few blog posts shy of 200 posts. Our goal is to make each post more insightful than the next—with an occasional break for insightful humor or offbeat topics. We also learn many lessons as to why some posts are more popular than others. Uncovering the reasons posts are popular teaches us as much as we hope the posts inform you. So now, we put it to the test. We went back to the first post on this site and measured readership of each over time. Here are the top 10 in order:

13 Unspoken Rules of Client Relationships (March 11, 2015)
Clients play by their own rules. Especially when it comes to outside law firms. This post discusses these rules based on more than 14,000 interviews with top legal decisionmakers. BTI clients and friends keep telling us how much sense this makes in thinking about their clients.  

The 8 Habits of Highly Profitable Law Firms (September 16, 2015)
Clients have as much to do with profits, maybe more, than managing costs. The most profitable firms have the right clients, the right client mix, and know how to manage these clients

Is $5,000 an Hour Next? (May 11, 2016)
This post marked the first time BTI uncovered law firms being paid $2,000 an hour. This was for super-premium work and we found only a few firms in this rarified air. Despite the increase in complex work, we have not seen this record broken. Yet.

5 Reasons Rainmakers Book 5 Times More Business Than Everyone Else (October 14, 2015)
Rainmakers do things differently and book 5 times more business than an average partner. Interestingly, this 5x ratio remains constant across all size firms. It pays to be different.

6 Killer Rules to Developing Business (April 18, 2018)
Clients say firms who win work don’t win by chance—they win because they do things differently than other firms. We discuss the 6 tactics allowing firms to dominate and develop serious business.  

Client RFPs Hit 15-Year High (January 27, 2016)
As law firms were deluged with RFPs, this post helped explain why. Clients had set a record for the number of RFPs issued. We also included a deep discussion of what it takes to win in this sea of competition.

Exactly When, Where and How the Big 4 Will Steal Your Firm’s Best Clients (October 4, 2017)
The Big 4 are practicing law all over the world. Speculation runs rampant about how—we think this post still tells the story.

The 16 Most Important Trends and Opportunities for 2018 (December 13, 2017)
2017 was the first time in 9 years law firms started to feel the impact of clients moving their budgets back to outside counsel—breaking an 8-year trend. This post discussed how, and where, the trend would continue—offering the first optimistic views in a long, long time.

Clients Name the Best Law Firms in Top Spending Industries for 2017 (July 26, 2017)
Law firms are starting to think about going to market by industry. BTI’s analysis is the only source of insight into where law firms stand by industry. This analysis also provided insight into law firm industry strength from the client perspective—helping law firms hone their marketing and business development strategies.

Please let me know which one is your favorite from this group or any Mad Clientist post. Also, please let me know about anything you would like to see—old or new. Many thanks for your support.

MBR