The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately.

An unconventional look at a serious topic, The Mad Clientist, a.k.a. Michael B. Rynowecer, shows you how to deliver superior client service—from the client perspective.

Based on more than 25 years of experience analyzing client relationships with the best-run professional services firms in the world, The Mad Clientist’s ABCs of Client Service opens your eyes to a whole new way of providing superior client service to each and every one of your clients.  

Read an excerpt here: The Mad Clientist's ABCs of Client Service Sample

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The Mad Clientist's 
ABCs of Client Service

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The Mad Clientist's 
B is for Business Development

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Michael speaks to and trains all manner of professional services firms, on topics as varied as business development, client feedback, brand strength and market assessment.

No matter the topic they all have one thing in common: they all start with your clients.
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Michael, as President and Founder of The BTI Consulting Group, looks
at every angle of a professional services relationship starting with 
the client perspective.
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