Michael B. Rynowecer, President and Founder
Michael Rynowecer, as President and Founder of The BTI Consulting Group, looks at every angle of the professional services relationship, starting with the client perspective, to drive growth. This fascination has driven him to direct, conduct and analyze more than 17,000 one-on-one interviews with C-level executives to define their expectations, needs, priorities, preferences, hiring decisions and opinions of the professionals with whom they work. From this research, BTI identified the 17 activities statistically proven to drive superior client relationships. BTI conducts more independent research on how clients acquire, manage, and evaluate their professional services providers than virtually anyone.
Michael draws on this research and his 35 years of experience to provide high-impact client feedback, brand preference and perception, business development counsel and strategic consulting to organizations who want to improve performance and drive growth. Michael has advised virtually every market leader in the professional services world and his clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.
Michael is President and Founder of The BTI Consulting Group, which is currently celebrating its 30th year of helping clients use compelling research for compelling results. Michael is a fixture in the business press, commenting on markets and strategies for professional services firms.
Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, client satisfaction, business development and business strategy. Michael blogs as
The Mad Clientist.