BTI's Methodology and Approach
Comprehensive, Independent and 100% Client-Driven
The BTI Survey of Big 4 Client Service Performance: Clients Rank the Big 4 is BTI’s full-scale, independently funded survey of the Big 4. This exclusive study adds 259 brand new, in-depth interviews with CFOs, CAOs and Controllers to our expansive database. These financial decision makers, from the world’s largest and most influential buyers of audit services, participated in individual telephone interviews between September 13, 2012 and March 14, 2013 and provided more than 290 hours of dedicated insights and perspectives into:
- The importance and influence of the 17 Activities Driving Clientopia
- How the Big 4 firms distinguish themselves
- Branding and market differentiation of the Big 4
- Spending plans and budget expectations
- Priorities, changes and needs driving audit decisions
The World’s Largest Clients
BTI’s targeted outreach solicits input from the most influential and highest spending clients in the world. Every financial executive contacted represents an organization with at least $100 million in annual revenue—and more than 60% are from $1 billion-plus organizations.
The 259 financial leaders who shared feedback on the Big 4 represent:
- Organizations with an average revenue of $2.3 billion
- Financial executives, including: Chief Accounting Officers
- Chief Financial Officers
- Senior Vice Presidents/Vice Presidents of Finance
- Companies spanning more than 10 industries, including: Banking & Financial Services
- Biotech & Pharmaceutical
- Consumer Goods
- Energy & Utilities
100% Independent: Solely and Exclusively Client-Driven
Over the past 23 years, BTI conducted more than 13,000 in-depth one-on-one interviews with C-level executives to delineate the activities, qualities, characteristics and behaviors driving successful client relationships. These C-level executives identified 17 activities as the most important and influential in assessing their professional service firms.
The BTI Survey of Big 4 Client Service Performance: Clients Rank the Big 4 evaluates accounting firm performance through the eyes of the client. This high-powered report includes more than 24 individual metrics to evaluate, rank and score each firm’s performance. No accounting firm influences the results, submits nominations, provides client names or sponsors the study. BTI research is independent and unbiased. Solely the client—the most important judge of client service—rates which accounting firm is best at the 17 activities driving superior client relationships.
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