Understand the on-going dynamic of law firms’ investment in Marketing and Business Development. Garnered from more than 130 interviews with leading marketing executives across a diverse range of firms, the report's compelling analysis points to successful strategies in response to a changing market. Details include overall market trends along with breakouts by firm size. (Length: 44 pages)
Authoritative, innovative & practical advice from our research.
BTI’s client service rankings, brand health assessments, market forecasts and more are the industry gold standard.
We offer complementary downloads and top-selling reports and publications. These studies are independently funded and published and rely 100% on individual interviews with General Counsel, Chief Audit Officers, Chief Financial Officers and other C-level executives and buyers of professional services. Our reports come with a 100% satisfaction guarantee and complete telephone support to help you maximize the value from our publications.