In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite 2019 ranks the law firms with the best brand standing among GCs and legal decision makers, while providing you with a road map of activities to ensure your brand starts winning you more work tomorrow. BTI's newly released report delineates exactly how clients perceive 408 law firms, and which 28 enjoy the best brand image in the eyes of clients—The BTI Brand Elite 28. (Length: 123 pages)
Market Insight & Expertise
BTI’s client service rankings, brand health assessments, market forecasts and more are the industry gold standard. We rely 100% on individual interviews with General Counsel, Chief Audit Officers, Chief Financial Officers and other C-level executives.
Our complimentary downloads, top-selling reports and publications are independently funded and published. We rely 100% on individual interviews with General Counsel, Chief Audit Officers, Chief Financial Officers and other C-level executives.