BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms

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In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite 2018 ranks the law firms with the best brand standing among GCs and legal decision makers, while providing you with a road map of activities to ensure your brand starts winning you more work tomorrow. BTI's newly released report delineates exactly how clients perceive 334 law firms, and which 28 enjoy the best brand image in the eyes of clients—The BTI Brand Elite 28(Length: 120 pages)

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