In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite 2018 ranks the law firms with the best brand standing among GCs and legal decision makers, while providing you with a road map of activities to ensure your brand starts winning you more work tomorrow. BTI's newly released report delineates exactly how clients perceive 334 law firms, and which 28 enjoy the best brand image in the eyes of clients—The BTI Brand Elite 28. (Length: 120 pages)
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We offer complementary downloads and top-selling reports and publications. These studies are independently funded and published and rely 100% on individual interviews with General Counsel, Chief Audit Officers, Chief Financial Officers and other C-level executives and buyers of professional services. Our reports come with a 100% satisfaction guarantee and complete telephone support to help you maximize the value from our publications.