In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite 2018 ranks the law firms with the best brand standing among GCs and legal decision makers, while providing you with a road map of activities to ensure your brand starts winning you more work tomorrow. BTI's newly released report delineates exactly how clients perceive 334 law firms, and which 28 enjoy the best brand image in the eyes of clients—The BTI Brand Elite 28. (Length: 120 pages)
BTI’s reports and publications rely on candid, direct feedback from your clients and your market to delineate key market trends and define the most intricate nuances of complex, large-scale professional services relationships.
BTI’s client service rankings, brand health assessments and market forecasts are considered the gold standard in their industries. These studies are independently funded and published and rely 100% on individual interviews with General Counsel, Chief Audit Officers, Chief Financial Officers and other C-level executives and buyers of professional services.
All of our reports come with a 100% satisfaction guarantee and complete telephone support to help you maximize the value from our publications.
The 2018 BTI Client Service All-Stars Report singles out the 326 attorneys have mastered the art of superior client service. In the eyes of clients, these attorneys are unsurpassed in their delivery of client service. These are the BTI Client Service All-Stars 2018. This report honors the individuals able to stand out in the sea of legal services providers to represent the cream of the crop.
Corporate counsel single out each attorney—by name and in an unprompted manner—as delivering the absolute best client service. No attorney or firm can self-nominate, self-refer, nor pay to be included in this report. Clients have the final—and only—say.
The 326 attorneys in this report are the individuals clients think of—and turn to—first.
Understand the on-going dynamic of law firms’ investment in Marketing and Business Development. Garnered from more than 150 interviews with leading marketing executives across a diverse range of firms, the report's compelling analysis points to successful strategies in response to a changing market. Details include overall market trends along with breakouts by firm size. (Length: 43 pages)
The BTI Client Service A-Team 2018 gives you the facts you need to boost client service based on actual client feedback. Learn what the top performers, The BTI Client Service 30, are doing to outpace competitors. Get details on over 300 law firms—by name—with word-for-word insights on how clients define the 17 activities driving client relationships, including comprehensive profiles of the best-of-the-best in client service. New in 2018: The Law Firms with the Most Killer Instinct, and Your Checklist for Improving Your Client Service Performance—36 actions and best practices to propel your firm's client service forward immediately.
(Length: 206 pages)
Make the best decisions for your firm with data and insight straight from your clients—and your potential clients—on how they plan to divvy up their outside counsel budgets in 2018. BTI Practice Outlook draws on 350 in-depth interviews with corporate counsel at the world’s largest companies to map out the most reliable, trusted forecast of the U.S. legal market. With detailed information on the drivers impacting 18 practice areas and the 2018 growth forecast for 18 industries, BTI Practice Outlook 2018 is your best source for the specific tactics for developing business and the strategies needed to win more work today.
(Length: 60 pages)
BTI Litigation Outlook 2018 is your guide to understanding how clients’ demands and expectations are changing to help you grow, capture new market opportunities, take smart risks, and spur innovation. After 5 years of spending declines, the litigation market reverses course. Growth for law firms remains tricky as clients resolve matters at the highest levels to date and cut 5 law firms from their litigation rosters. BTI’s 7th annual series on trends in the litigation market uncovers how client behavior—and spending—is changing in 2018. BTI Litigation Outlook 2018 will help you identify clients’ newest needs and walk you through how to provide solutions before your competitors realize the same opportunities exist. Includes rankings of over 225 law firms in 8 practices, and the new BTI Fearsome Five. (Length: 67 pages)
BTI Executive Insights combines each of BTI’s powerful resources (High-Impact Reports, Insightful Competitive Analysis, and an In-Depth Live Client Briefing via Web Meeting) to give you:
- Forecasts of the best opportunities for business in 2018 and beyond
- By practice
- By industry
- The strategies, tactics, and tools to win the work
BTI’s Executive Insights not only provide you with feedback directly from top legal decision makers on your firm’s client service, litigation strengths, and brand awareness, but also a rich, robust, and specific breakdown of your top competitors’ strengths and weaknesses.
The essential resources in BTI’s Executive Insights include:
- BTI Litigation Outlook 2018: Changes, Trends and Opportunities for Law Firms – September 2017 Release
- BTI Practice Outlook 2018: Changes, Trends and Opportunities for Law Firms – October 2017 Release
- The BTI Client Service A-Team 2018: Survey of Law Firm Client Service Performance – November 2017 Release
- The BTI Client Service All-Stars 2018 – February 2018 Release
- BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms – Early 2018 Release
Insightful Competitive Analysis
- Competitive analysis of up to 8 firms of your choosing pinpointing your strengths and weaknesses in 37 areas clients rely on to evaluate law firms
In-Depth Live Client Briefing via Web Meeting
- An in-depth client briefing for you and your team tailored specifically for your firm—where you can ask unlimited questions on your firm and your competitors—no holds barred
Understanding your strengths and weaknesses—based on what clients really think of your firm—is your first step on the path to more growth.
Order BTI's Executive Insights below or call us at 617-439-0333 with your thoughts, comments, or questions.
Each year the acts of client service change—gaining in value and sophistication and becoming a little harder to replicate. And every year, a group of law firms figures out how to up their game, leap frog client expectations and leave the other law firms behind. The BTI Most Recommended Law Firms 2017 are the 97 firms—out of the 650 core law firms serving large and Fortune 1000 clients—top legal decision makers are willing to bet their reputation on and recommend to their peers. (Length: 20 pages)
Clients say collaborative law firms show deep understanding of client needs across the team, are up to speed on all the issues whenever an attorney joins the team, and are all focused on the same overriding objective. More than anything, the attorneys at the most collaborative firms work at it, including these 54 law firms top legal decision makers name as the best at collaborating. (Length: 23 pages)
BTI asked more than 300 corporate counsel which law firms had the best associates. The vast majority indicated they didn’t know—all of their firms had really good associates. But, clients say 46 firms have the best associates. These 46 firms stand out because clients have seen and met the associates. Includes the 4 skills which are an essential part of the associate success kit. (Length: 18 pages)
Having strong primary relationships wins more work from existing clients. Being recommended by clients secures more new clients. Achieving both of these milestones with a single client is ideal—and financially beneficial for law firms. BTI’s client relationship metric—Clientopia—makes assessing your relationships a quantifiable, straightforward task. More than 950 top legal decision makers at the world’s leading organizations rank more than 500 law firms in 18 industries based on the strength of their client relationships. These are the law firms clients name as their Core, go-to firms, the firms they Recommend most to their peers, and those prized firms who lay claim to both: Clientopia. (Length: 141 pages)
A minority of high-performing law firms enjoy more than 8 times the growth with their top clients than other law firms AND 4 times the growth in profits per attorney. These pacesetting performers have discovered the ideal mix of marketing and business development activities. Based on BTI’s most recent research with 160 Chief Marketing Officers and business development leaders at leading law firms—you can learn exactly what the pacesetting law firms are doing differently than everyone else—and see how you stack up. The BTI Guide to Maximum Marketing & Business Development gives you the in-depth details on pursuing the 10 marketing and business development initiatives which have more impact than all the others.
BTI's exclusive in-depth interviews with more than 320 corporate counsel at the world’s largest companies reveals the law firms they see as leading the charge on change. Cybersecurity is the fastest growing segment of outside counsel spending. It is also the biggest issue keeping clients awake at night. And now, after watching the market develop over the last 5 years clients see a group of law firms emerging as the best.
The BTI Client Service All-Stars is BTI’s definitive annual guide to the attorneys commanding the attention of General Counsel and legal decision makers at large organizations. This is not your over-reported list of rainmakers, dealmakers, or power brokers. Instead, BTI went straight to the source—the client, the decision makers for legal services—to find out exactly which attorneys are truly influencing and changing the legal industry. The 319 attorneys in this report are the individuals clients think of—and turn to—first.
BTI's exclusive in-depth interviews with 159 law firm marketing leaders reveal the law firms they most want to avoid pitching against. Learn what clients and law firm marketing leaders alike describe as the key attributes of Marketing Mojo. Includes the 6 law firms with the most Marketing Mojo and the 27 firms law firm marketing leaders view as bringing their strong marketing prowess to bear.
Discover where law firms are investing in their marketing and business development budgets—and where they are holding back. Based on more than 150 interviews with leading legal marketing executives at a wide range of law firms, this exclusive analysis helps you pinpoint strategies to succeed in an uncertain market ahead. Includes breakdowns of law firm marketing budgets by law firm size, as well as overall market trends. (Length: 43 pages)
Be the first to help your clients figure out their value equation. What has happened to client spending as their companies have grown? We recommend you use BTI’s exclusive legal spending benchmarks to measure the value created—if the percent of the legal budget goes down while revenue goes up your clients are creating value. You can also use the metrics to help clients calibrate their spending by size and industry. BTI Legal Spending Benchmarks 2016 provides spending metrics and benchmarks for 15 different industries. (Length: 32 pages)
The votes are in and clients are loving AFAs. The data in BTI State of Alternative Fee Arrangements 2016 shows just how much. In addition, top legal decision makers identify 22 of the 650 law firms serving large and Fortune 1000 clients as absolutely best at developing and implementing alternative fee arrangements, and shared 6 reasons these firms stand out.
The BTI Client Service A-Team 2015 gives you the facts you need to boost client service based on actual client feedback. Learn what the top performers, The BTI Client Service 15, are doing to outpace competitors. Get details on over 200 digital and traditional agencies—by name—with insights on how clients define the 17 activities driving client relationships, including rankings of the best-of-the-best in client service. (Length: 108 pages)
Delve into the world of Intellectual Property with a comprehensive, high-impact analysis of client spending, buying habits and opinions on nearly 200 law firms—by name. The only fact-based tool based exclusively on one-on-one interviews with IP decision makers. Proven to boost ROI on business development efforts. Get your copy of the BTI Intellectual Property Outlook 2015 today. (Length: 73 pages)