A minority of high-performing law firms enjoy more than 8 times the growth with their top clients than other law firms AND 4 times the growth in profits per attorney. These pacesetting performers have discovered the ideal mix of marketing and business development activities. Based on BTI’s most recent research with 160 Chief Marketing Officers and business development leaders at leading law firms—you can learn exactly what the pacesetting law firms are doing differently than everyone else—and see how you stack up. The BTI Guide to Maximum Marketing & Business Development gives you the in-depth details on pursuing the 10 marketing and business development initiatives which have more impact than all the others.
BTI’s reports and publications rely on candid, direct feedback from your clients and your market to delineate key market trends and define the most intricate nuances of complex, large-scale professional services relationships.
BTI’s client service rankings, brand health assessments and market forecasts are considered the gold standard in their industries. These studies are independently funded and published and rely 100% on individual interviews with General Counsel, Chief Audit Officers, Chief Financial Officers and other C-level executives and buyers of professional services.
All of our reports come with a 100% satisfaction guarantee and complete telephone support to help you maximize the value from our publications.
BTI's exclusive in-depth interviews with more than 320 corporate counsel at the world’s largest companies reveals the law firms they see as leading the charge on change. Cybersecurity is the fastest growing segment of outside counsel spending. It is also the biggest issue keeping clients awake at night. And now, after watching the market develop over the last 5 years clients see a group of law firms emerging as the best.
In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. With a few notable exceptions, corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients. BTI Brand Elite 2017 ranks the law firms with the best brand standing among GCs and legal decision makers, while providing you with a road map of activities to ensure your brand starts winning you more work tomorrow. BTI's newly released report delineates exactly how clients perceive 426 law firms, and which 28 enjoy the best brand image in the eyes of clients—The BTI Brand Elite 28. (Length: 124 pages)
The BTI Client Service All-Stars is BTI’s definitive annual guide to the attorneys commanding the attention of General Counsel and legal decision makers at large organizations. This is not your over-reported list of rainmakers, dealmakers, or power brokers. Instead, BTI went straight to the source—the client, the decision makers for legal services—to find out exactly which attorneys are truly influencing and changing the legal industry. The 319 attorneys in this report are the individuals clients think of—and turn to—first.
The BTI Client Service A-Team 2017 gives you the facts you need to boost client service based on actual client feedback. Learn what the top performers, The BTI Client Service 30, are doing to outpace competitors. Get details on nearly 300 law firms—by name—with word-for-word insights on how clients define the 17 activities driving client relationships, including comprehensive profiles of the best-of-the-best in client service. (Length: 183 pages)
BTI's exclusive in-depth interviews with 159 law firm marketing leaders reveal the law firms they most want to avoid pitching against. Learn what clients and law firm marketing leaders alike describe as the key attributes of Marketing Mojo. Includes the 6 law firms with the most Marketing Mojo and the 27 firms law firm marketing leaders view as bringing their strong marketing prowess to bear.
Discover where law firms are investing in their marketing and business development budgets—and where they are holding back. Based on more than 150 interviews with leading legal marketing executives at a wide range of law firms, this exclusive analysis helps you pinpoint strategies to succeed in an uncertain market ahead. Includes breakdowns of law firm marketing budgets by law firm size, as well as overall market trends. (Length: 43 pages)
Make the best decisions for your firm with data and insight straight from your clients—and your potential clients—on how they plan to divvy up their outside counsel budgets in 2017. BTI Practice Outlook draws on more than 320 in-depth interviews with corporate counsel at the world’s largest companies to map out the most reliable, trusted forecast of the U.S. legal market. With detailed information on the drivers impacting 17 practice areas and the 2017 growth forecast for 16 industries, BTI Practice Outlook 2017 is your best source for the specific tactics for developing business and the strategies needed to win more work today.
(Length: 60 pages)
BTI Litigation Outlook 2017 is your guide to understanding how clients’ demands and expectations are changing to help you grow, capture new market opportunities, take smart risks, and spur innovation. Fewer matters, little change in spending, more complex work—these are the 3 driving changes impacting how clients are approaching litigation—and how law firms will win business. BTI’s 6th annual series on trends in the litigation market uncovers how client behavior—and spending—is changing in 2017. BTI Litigation Outlook 2017 is here to help you create and provide solutions before clients realize they need them. And months (or years) before your competitors realize the same opportunities exist. Includes rankings of over 200 law firms in 8 practices, and the BTI Fearsome Foursome. (Length: 74 pages)
Be the first to help your clients figure out their value equation. What has happened to client spending as their companies have grown? We recommend you use BTI’s exclusive legal spending benchmarks to measure the value created—if the percent of the legal budget goes down while revenue goes up your clients are creating value. You can also use the metrics to help clients calibrate their spending by size and industry. BTI Legal Spending Benchmarks 2016 provides spending metrics and benchmarks for 15 different industries. (Length: 32 pages)
Law firm growth is driven by 2 key factors—winning more work from existing clients and securing
more clients. BTI’s client relationship metric—Clientopia—makes assessing your relationships a
quantifiable, straightforward task. Top legal decision makers at the world’s leading organizations
rank more than 500 law firms in 16 industries based on the strength of their client relationships.
These are the law firms clients name as their Core, go-to firms, the firms they Recommend most
to their peers, and those prized firms who lay claim to both: Clientopia. (Length: 114 pages)
Each year the acts of client service change—gaining in value and sophistication and becoming
a little harder to replicate. And every year, a group of law firms figures out how to up their game,
leap frog client expectations and leave the other law firms behind. The BTI Most Recommended
Law Firms 2016 are the 133 firms—out of the 650 core law firms serving large and Fortune 1000
clients—top legal decision makers are willing to bet their reputation on and recommend to their
peers. (Length: 18 pages)
The votes are in and clients are loving AFAs. The data in BTI State of Alternative Fee Arrangements 2016 shows just how much. In addition, top legal decision makers identify 22 of the 650 law firms serving large and Fortune 1000 clients as absolutely best at developing and implementing alternative fee arrangements, and shared 6 reasons these firms stand out.
The BTI Client Service A-Team 2015 gives you the facts you need to boost client service based on actual client feedback. Learn what the top performers, The BTI Client Service 15, are doing to outpace competitors. Get details on over 200 digital and traditional agencies—by name—with insights on how clients define the 17 activities driving client relationships, including rankings of the best-of-the-best in client service. (Length: 108 pages)
Delve into the world of Intellectual Property with a comprehensive, high-impact analysis of client spending, buying habits and opinions on nearly 200 law firms—by name. The only fact-based tool based exclusively on one-on-one interviews with IP decision makers. Proven to boost ROI on business development efforts. Get your copy of the BTI Intellectual Property Outlook 2015 today. (Length: 73 pages)
Interest in how much clients are willing to pay and who charges what rates increases each year—particularly as the market remains stagnant. What Clients Pay and What Law Firms Charge: BTI’s Billing Rate Reference 2014 takes the speculation and guesswork out of managing billing rates and provides comprehensive metrics to compare your firm's performance to key competitors, set pricing strategies and identify potential opportunities to optimize rate structures. (Length: 187 pages)
BTI's Billing Rate Reference 2014 Practice Area Special Reports provide you the insights you care about most in 6 individual practices: Intellectual Property, IP Litigation, Labor and Employment, Litigation, M&A and Transactions, and Real Estate.(Length: 51 pages each)
Profitability. Market share. Growth. Revenue. Law firms track their performance against any number of metrics, but at the heart of each of these is one vital component: client relationships. In the BTI Client Relationship Scorecard 2014, corporate counsel gauge the strength of their current relationships with law firms—by name—to provide you with the most accurate measure of your law firm’s breadth and strength of client relationships—and those of your competitors. (Length: 103 pages)
All too often, people—executives, job hunters, the media and, yes, auditors themselves—collectively refer to the Big 4 as a single entity. For this study, BTI conducted 259 interviews with those most intimate with the Big 4 firms—their clients—to benchmark the strengths and weaknesses of each individual member of the Big 4. BTI’s Benchmarking Outside Audit Management: Managing the Big 4 presents these distinct characteristics with clarity and precision. (Length: 35 pages)
This exclusive study adds 259 brand new, in-depth interviews with CFOs, CAOs and Controllers to our expansive database of over 13,000 professional services clients to deliver unparalleled insights into the client service performance of the Big 4. Use BTI's exclusive 24-point analysis or draw your own conclusions from hundreds of client quotes about the Big 4 firms. Immediate PDF delivery. Satisfaction guaranteed. Order your enterprise license now. (Length: 82 pages)