BTI Report: Client-Targeted Marketing Boosts Leading Law Firms

The Legal Intelligencer (Link to Full Article, Sub. Req.) Sometimes succeeding in the legal industry is like winning the Ultimate Fighting Championship.

That is what Michael Rynowecer, head of BTI Consulting, told members of the Delaware Valley Law Firm Marketing Group on Dec. 9, using fighters Holly Holm and Ronda Rousey as an example. Rousey was highly favored to win when the two fought last year, but Holm studied Rousey's strategy and adjusted her own methods accordingly. Holm won, and Rousey suffered the first loss of her UFC career.