5 Awful Law Firm Ads To Avoid

Law360 (Link to Full Article) Nothing can spread a law firm’s message faster than a great advertisement, but firms often fail to take risks, focus too much on their wins and accolades instead of their clients’ needs, and try to be everything to everyone, making for ads that are uninspired and ineffective, according to experts...

Law firms need to be careful not to oversell their services and make sure that what they are promoting in their ads is aligned with what clients are actually experiencing, according to Michael Rynowecer, president and founder of The BTI Consulting Group.

“If clients read an ad and compare it with their experience, the firm doesn’t want those two things to be out of sync,” he said.