Drive Ongoing Success and Superior Performance with the
10 Marketing & Business Development Best Practices

Data and Insight Straight from the High-Performing Law Firms

If everyone knows specific marketing & business development activities drive the strongest growth and the highest profits, why do only a minority of high-performing law firms enjoy: 

  • More than 8 times the growth with their top clients than other law firms AND
  • 4 times the growth in profits per attorney

Their secret? These pacesetting performers have adopted and capitalized on ALL of most effective marketing and business development practices. 

Based on BTI’s most recent research with 160 Chief Marketing Officers and business development leaders at leading law firms—you can learn exactly what the pacesetting law firms are doing differently than everyone else. With key benchmarks, data, and step-by-step details, you can build the foundation needed to achieve your own pacesetting success.

The BTI Guide to Maximum Marketing & Business Development 2017 shares step-by-step tactics on implementing or improving your performance in each of the 10 power marketing and business development practices, with:

  • The Essential Components of a Best-in-Class Marketing and Business Development Strategy
  • Your Checklist for Pursuing the Right Clients
  • 3 Steps for Preparing Your Firm for a Client Feedback Program
  • Key Actions for Building an Effective Client Team
  • 3 Essential Client Retention Metrics
  • A How-To on Building Your Client Service Standards
  • 6 Questions to Improve Strategic Performance


Click below to see how to make this report work best for you:


Turn Best Practices into Growth Opportunities for Your Firm:
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Guide to Maximum Marketing & Business Development Now