How Marketers Use BTI Practice Outlook
The Data You Need to Drive Your Marketing and Business Development Decisions

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With many voices inside your law firm eager to share their thoughts on where the market is headed, BTI’s Practice Outlook 2018 delivers the practice-specific, fact-based details you need right now.

Focus your planning for the year with the data to support your marketing decisions AND the tools for achieving your business development goals with BTI’s Practice Outlook 2018.

Your clients have shared their plans for 2018—now is your opportunity to learn exactly where to:

  • Invest marketing dollars by practice and industry
  • Target business development efforts towards the real opportunities

Make the best decisions for your firm—and your marketing budget—with data and insight straight from your clients and potential clients on how they plan to divvy up their outside counsel budgets in 2017. 

How You Can Use BTI Practice Outlook to Fuel Growth at Your Firm
BTI Industry Opportunity Matrix – Sample Page

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Use the BTI Practice Outlook 2018 to learn:

  • Which practices and industries have a demand for your firm's services
  • If your clients are really ready to listen to a pitch
  • The practices and industries which will respond best to your marketing outreach
  • Whose RFPs to expect so you can align your resources to the opportunities with the most payoff

Turn Practice Trends into Business Development Opportunities for Your Firm:
Order Your BTI Practice Outlook 2018: Changes, Trends and Opportunities for Law Firms Now