The 30 largest law firms are adopting much more aggressive strategies than all other law firms. Learn how this newly aggressive posture impacts every firm — large and small. Michael Rynowecer, aka the Mad Clientist, walks you through the strategies you can immediately use to counter their moves and position your firm to crush the others — no matter your size or budget.
Based on more than 125 in-depth interviews with law firm CMOs conducted in each of the last five years, this unpublished research is the only deep-dive look at the marketing strategies in place at the largest firms and how you can incorporate them into your firm. This session will address the following research questions:
Why are large firm goals so much more aggressive than all others?
Why are law firm marketing budgets so vastly different? How have they changed?
Why have law firms changed support levels to partners?
How do you deal with soaring attorney resistance?
Who’s embracing social media — and who isn’t?
Learn how law firms of every size are competing, how they allocate budgets and benchmark their staffing and attorney-support levels and develop a fact-based argument for making changes in your own budget — so you too can crush the competition like a bug.
When: Wednesday, April 13, 2016
2:30 - 3:15 PM
Where: 2016 Legal Marketing Association Annual Conference, Austin, TX
Michael Rynowecer, President, The BTI Consulting Group, Inc.
Jennifer Petrone Dezso, Principal, The BTI Consulting Group, Inc.
More info: LMA Conference
Big Law Wants to Crush You Like a Bug—Learn How to Turn the Tables from LMA Annual Conference 2016