5 NEW Trends Changing How You Win High-Rate Work


Due to popular demand—please find our webinar presentation PLUS our 3 complimentary client development tools discussed during the webinar for download below.

Watch now to learn:

  • 5 new trends in client outside counsel management and hiring practices

  • Where to find an explosion of new high-rate work

  • Unexpected and counter-intuitive changes in client expectations of law firms

  • Tactics to motivate and measure the efforts to capture this business

  • New approaches to uncover opportunities

  • What it will take to gain new clients and grow the major clients you have

And much more...

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BTI’s Complimentary Tools

BTI Annual Client Meeting Guide

BTI Client Feedback


BTI Custom Attorney


Presented by:


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During BTI’s Market Outlook and Client Service Review 2019 webinar, we discuss the best new opportunities for 2019, how new client service leaders make it to the top, and how to get ahead in the market.

We delve into powerful findings from more than 350 brand-new, in-depth interviews with General Counsel—and 18 years of research and experience—to offer a new perspective on what’s in store for 2019.

View the webinar below for your chance to learn: 

  • The growth outlook for 18 practices—and the practices growing at more than twice the overall market

  • The brand-new BTI Client Service 30—and why these firms top the list

  • The law firms clients single out as most innovative—by name

  • Clients’ new needs and goals

  • What it takes to gain new clients and grow the major clients you have

  • And much more…


Michael B. Rynowecer

BTI Consulting President and Founder

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Jennifer Petrone Dezso

BTI Consulting Principal


For more insights, you can also order BTI’s 2 most recent reports—BTI Client Service A-Team 2019: Survey of Law Firm Client Service Performance and BTI Practice Outlook 2019: Changes, Trends and Opportunities for Law Firms.

For questions or to become a BTI client, please contact us.

BTI’s Market Outlook and Client Service Review 2018 Webinar

BTI discussed the best new opportunities in 2018, how new client service leaders made it to the top, and how firms got ahead of the first serious market growth to appear in 10 years.

Corporate spending with outside counsel was projected to grow 5.6% in 2018. You can find opportunities in practices, industries, and changes in outside counsel management strategies—firms who learn how to find the new work will outperform all others. BTI’s Market Outlook and Client Service Review 2018 will help you find—and grab—these opportunities before anyone else.

We delved into powerful findings from more than 350 brand-new, in-depth interviews with General Counsel—and 17 years of research and experience—to offer a new perspective on what’s in store for 2018.

View the webinar below or on YouTube here: https://youtu.be/1m3u5y-l6y4



Big Law Wants to Crush You Like A Bug—Learn How to Turn The Tables

The 30 largest law firms are adopting much more aggressive strategies than all other law firms. Learn how this newly aggressive posture impacts every firm — large and small. Michael Rynowecer, aka the Mad Clientist, walks you through the strategies you can immediately use to counter their moves and position your firm to crush the others — no matter your size or budget.

Based on more than 125 in-depth interviews with law firm CMOs conducted in each of the last five years, this unpublished research is the only deep-dive look at the marketing strategies in place at the largest firms and how you can incorporate them into your firm. This session will address the following research questions:

  • Why are large firm goals so much more aggressive than all others?

  • Why are law firm marketing budgets so vastly different? How have they changed?

  • Why have law firms changed support levels to partners?

  • How do you deal with soaring attorney resistance?

  • Who’s embracing social media — and who isn’t?

Learn how law firms of every size are competing, how they allocate budgets and benchmark their staffing and attorney-support levels and develop a fact-based argument for making changes in your own budget — so you too can crush the competition like a bug.

When: Wednesday, April 13, 2016
            2:30 - 3:15 PM

Where: 2016 Legal Marketing Association Annual Conference, Austin, TX

Michael Rynowecer, President, The BTI Consulting Group, Inc.
Jennifer Petrone Dezso, Principal, The BTI Consulting Group, Inc.

More info: LMA Conference

Big Law Wants to Crush You Like a Bug—Learn How to Turn the Tables from LMA Annual Conference 2016

World-Class Client Feedback 2014 Webinar

BTI demystifies the secrets of using client service feedback to your advantage and delivers a commanding look at how best-in-class firms perform 2.7 times better than other firms in revenue generation, client retention and year-over-year growth.

This high-powered webinar details exactly what best-performing firms do to get it right in the eyes of clients. You’ll discover:

  • The critical difference between active and passive satisfaction
  • 2 metrics that really correlate with financial performance
  • 8 practices that plague client feedback initiatives
  • 9 success factors driving best-in-class programs
  • The Holy Grail: How to motivate partners to change
  • And much more...

Don't miss your chance to capitalize on one of the few, proven tools to grow business in a stagnant market. Learn how firms putting client feedback to work are raising their client service, gaining market share and leaving everyone else behind.