Jennifer Petrone Dezso, Principal
Jennifer Petrone Dezso is a Principal with The BTI Consulting Group.
Jennifer leads a team of analysts in transforming competitive and market data into actionable recommendations. Drawing on primary research and secondary data sources, Jennifer develops proven best practices and reliable performance metrics to drive business growth and motivate high-powered professionals to embrace change and enhance performance.
Jennifer has directed the support and analysis of BTI’s proprietary research as well as more than 100 market assessments and client feedback initiatives for law firms. Jennifer’s research and analysis experience includes drawing insights from BTI’s annual study of more than 250 corporate counsel to identify key market trends and opportunities for law firms.
Jennifer’s consulting experience working with Am Law 200 corporate law firms, Fortune 500 organizations, and large professional services firms includes managing the daily operation and core analysis of independent assessment of the M&A, IP Litigation, and European IP Markets for an Am Law 10 firm, as well as advising an Am Law 200 firm on implementing a firm-wide end-of-matter client feedback program to continually benchmark and track client satisfaction. Jennifer also drives the analysis and recommendations for BTI’s industry-leading report, The BTI Client Service A-Team – the law firms corporate counsel name as best at delivering superior client service. In addition, Jennifer continues to provide support and analysis of the annual BTI Survey of Law Firm Marketing & Business Development Strategies, including insights from more than 200 legal marketers each year.
She frequently presents and leads training on market trends, driving success in the future for law firms, and implementing best practices in client relationship development.
Jennifer received her MBA degree, with distinction, in 2005 from Bentley College where she presided over the Graduate Marketing Organization.