OVERVIEW      BRAND ELITE 28      YOUR BRAND MIX      METHODOLOGY      TABLE OF CONTENTS       ALL FIRMS YOUR COMPARATIVE ANALYSIS

Your BTI Brand Elite 2019 Includes

How Powerful Is Your Brand?
The Financial Impact of Brand Strength

The BTI Brand Elite 2019
28 Elite Law Firm Brands

  • What the Brand Elite Do—and Other Firms Are Missing

  • The Definitive List of the Best-Branded Law Firms

In-Depth Look at The BTI Brand Elite 28
Profiles of 28 Brand Leaders

  • Direct Client Quotes

  • Rankings in All 9 Brand Differentiators

The 9 Powerful Attributes Driving Brand Strength
Activities To Strengthen Your Brand—and Grow Your Firm

  • Law Firm Rankings in Each of the 9 Brand Differentiators

           • Recommendations: Law firms earning unequivocal endorsements from GCs
           • The Short List: The first place clients turn when a new need arises
           • Premium Worthy: Who garners premium rates—and their secret to eliminating rate pressure
           • Bet-the-Company: The client vote of confidence
           • Survivors: Which firms are best navigating the market to ultimately be the last firm standing
           • Movers & Shakers: Law firms changing the game to get noticed
           • Tech-Savvy: Using technology-savvy to demonstrate client-savvy
           • Value Drivers: How law firms win on value—without losing on price
           • Client Service Strategist: GCs identify the #1 way to win (and lose) work

How To Build Your Brand To Drive Growth
Actions To Build Your Brand Presence with GCs

  • Drive Growth through Superior Client Service

  • Improve Your Firm’s Positioning

  • Innovate To Differentiate

BTI’s Data and Methodology

Alphabetical List of Law Firms


 

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