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Analyzing Your Firm’s Brand Mix

In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. Corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients.

In 2008, BTI launched the first, large-scale brand valuation study of law firms to demonstrate the significant link between a law firm’s brand and business results. Specifically:

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Understanding—and acting on—how clients view your firm’s brand mix contributes directly to your bottom line.

BTI Brand Elite 2019 brings market, brand, competitor, and financial data together to reveal how your law firm—regardless of size—can reap substantial new business by understanding and improving brand perceptions in the market. 

 
 

THE 2019
BTI BRAND ELITE 28

Top 26 HTML

Rank

Firm

01

Jones Day

02

Skadden

03

Lathams & Watkins

04

Dentons

05

DLA Piper

06

Cooley

07

Baker McKenzie

08

Gibson Dunn

09

Sidley

10

Wachtell, Lipton, Rosen & Katz

11

White & Case

12

Hogen Lovells

13

Morgan Lewis

14

Dechert

15

View All BTI Brand Elite 28 Firms Here


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