Analyzing Your Firm’s Brand Mix

In the eyes of clients, law firms are rarely distinguished because of practice-specific expertise. Corporate counsel assess and differentiate firms on less tangible, more subjective qualities. These intangibles are how law firms are branded in the eyes of clients.


In 2008, BTI launched the first, large-scale brand valuation study of law firms to demonstrate the significant link between a law firm’s brand and business results. Specifically:


Understanding—and acting on—how clients view your firm’s brand mix contributes directly to your bottom line.

BTI Brand Elite 2019 brings market, brand, competitor, and financial data together to reveal how your law firm—regardless of size—can reap substantial new business by understanding and improving brand perceptions in the market. 


All BTI reports & publications are satisfaction guaranteed and include unlimited telephone support.