Target the Industries Paying Premium Rates by Practice & Industry


Top legal decision makers at the world’s largest companies boosted their spending by $1.3 billion in 2019—and plan to add another $2 billion to the market in 2020. Increased complexity, uncertainty, and rapid growth in risk point to key factors driving litigation in the year ahead:

• Cybersecurity is the fastest growing segment in law at 8.6%
• Pharma and High Tech expect the biggest increases in 6 major practices
• The largest practices with the least sensitive rates are growing faster than other practices
• 7 industries expect large increases in premium litigation spending
• Clients are expecting premium rates in 11 of 18 practices

BTI’s Industry Opportunity Zone 2020


Target the Industries Paying Premium Rates by Practice & Industry

More than 500 legal marketers use this strategic planning tool to:

  • Align your firm’s services strategically with practice and industry demands

  • Align your marketing outreach and increase response rates to the right practices and industries

  • Identify profitable opportunities, prepare for RFPs and align resources strategically


Your annual guide to targeting your clients’ legal dollars—guide your business plans with precision and insight straight from your clients and your potential clients on how they plan to divvy up their outside counsel budgets in 2020 with BTI’s Practice Outlook 2020.