OVERVIEW BRAND ELITE 28 YOUR BRAND MIX METHODOLOGY TABLE OF CONTENTS ALL FIRMS
The 2017 BTI Brand Elite 28
The BTI Brand Elite 28 are the law firms with the biggest imprint on corporate counsel in the 9 key brand activities influencing hiring and selection.
THE 2017 BTI BRAND ELITE 28
Rank |
Firm |
01 |
Jones Day |
02 |
Skadden |
03 |
Dentons |
04 |
DLA Piper |
05 |
Baker McKenzie |
06 |
Latham & Watkins |
07 |
Cooley |
08 |
Wachtell Lipton |
09 |
Gibson Dunn |
10 |
Kirkland & Ellis |
11 |
Sidley |
12 |
Reed Smith |
13 |
Cravath |
14 |
Morgan Lewis |
15 |
Davis Polk |
16 |
Sullivan & Cromwell |
17 |
Hogan Lovells |
18 |
K&L Gates |
19 |
Dechert |
20 |
Polsinelli |
21 |
McGuireWoods |
22 |
Ogletree Deakins |
23 |
Greenberg Traurig |
24 |
Simpson Thacher |
25 |
Norton Rose Fulbright |
26 |
White & Case |
27 |
Seyfarth Shaw |
28 |
Pillsbury |
BTI Brand Elite 2017 includes brand scores and individual profiles—including quotes directly from clients—on how
the 28 brand leaders are making a name for themselves with corporate counsel.
Order Your BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms Now
Clients See Big Changes in Law Firm Brands—The New BTI Brand Elite 28
Brand defines who you are to clients. Not who you were. Our research reveals 8 firms who boosted their brand enough to find their way onto the the BTI Brand Elite 28—which also has the effect of knocking 8 firms off.
Clients rely on 9 attributes to separate one law firm from another, make hiring decisions, and pick and choose who they ultimately work with—and who they don’t. Clients also see brand as volatile. As law firms change and evolve, clients change their views and reset their perceptions of the firm’s brand.
The biggest and most notable change is Jones Day taking over as the best-branded law firm... continue reading The Mad Clientist's blog post here.