OVERVIEW      BRAND ELITE 28      YOUR BRAND MIX      METHODOLOGY        TABLE OF CONTENTS       ALL FIRMS

Align Your Brand with What Clients Want in a Law Firm

Learn how likely it is your firm is considered for new work—and how to get considered more frequently—by hearing straight from clients and potential clients on the only 3 factors they use to size up a law firm. Do you know if clients consider your firm for:

 
 
 
 

BTI Brand Elite draws on more than 686 in-depth interviews with corporate counsel at the world’s largest organizations to reveal how clients view your brand and how to build a superior brand based on what clients are seeking.

You’ll find out exactly:

This report is your guide to beat your competitors to the best clients, the strongest growth, and the highest revenue.

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The BTI Brand Elite 2019

Top 26 HTML

Rank

Firm

01

Jones Day

02

Skadden

03

Latham & Watkins

04

Dentons

05

DLA Piper

06

Cooley

07

Baker McKenzie

08

Gibson Dunn

09

Sidley

10

Wachtell, Lipton, Rosen & Katz

11

White & Case

12

Hogan Lovells

13

Morgan Lewis

14

Dechert

15

View All BTI Brand Elite 28 Firms Here

Based on why clients hire and recommend law firms—not the services, size, or location of a law firm—BTI’s research reveals how likely it is your firm is considered for new work—and how to get considered more frequently—straight from clients and potential clients on the only factors they use to size up a law firm.

View all BTI Brand Elite 28 Firms here 

View all 334 firms ranked in the BTI Brand Elite 2019 here.

Order Your BTI Brand Elite 2019 Now

 

THE 2019
BTI BRAND ELITE 28

Top 26 HTML

Rank

Firm

01

Jones Day

02

Skadden

03

Lathams & Watkins

04

Dentons

05

DLA Piper

06

Cooley

07

Baker McKenzie

08

Gibson Dunn

09

Sidley

10

Wachtell, Lipton, Rosen & Katz

11

White & Case

12

Hogen Lovells

13

Morgan Lewis

14

Dechert

15

View All BTI Brand Elite 28 Firms Here


 Download Your COmplimentary copy of the BTI Brand Elite Executive Summary

Download Your COmplimentary copy of the BTI Brand Elite Executive Summary