THE MAD CLIENTIST'SB is for BUSINESS DEVELOPMENT
The Mad Clientist is back to take a humorous look at everyone’s favorite topic: business development. Michael Rynowecer shows you how developing new business depends on understanding and delivering on one thing: what your clients—and potential clients—need.
Based on more than 14,000 in-depth interviews with top executives and 25 years of experience analyzing client relationships with the best-run professional services firms in the world, The Mad Clientist’s B is for Business Development opens your eyes to a whole new way of developing business.
Michael speaks to and trains all manner of professional services firms, on topics as varied as business development, client feedback, brand strength and market assessment.
No matter the topic they all have one thing in common: they all start with your clients.