Agencies are quickly building out (or acquiring) the traditional and digital capabilities needed to tackle every client need—except the most important one: serving the client better than anyone else. BTI's Client Service A-Team names the agencies CMOs at the world’s leading organizations rank best in client service.
CMOs name names and identify the:
- 15 agencies best-serving CMOs and marketing decision makers today
- Most creative agencies—only 80 make the list
- 27 agencies best-positioned for the future of advertising
Agency relationships in turmoil—and agencies are to blame:
- 70% of CMOs do not recommend their AOR—learn why
- CMOs to cut their agency roster by 33%—how you can deliver what other agencies don’t
Agencies miss the mark when it comes to offering integrated services:
- Clients give agencies a D- when it comes to digital and traditional integration
Poor service an agency epidemic:
- 43% of CMOs replaced their last agency due to poor client service received
- Agencies with lower client service have higher churn rates
The BTI Client Service A-Team shows you how to tackle the top challenges facing agencies today. Order now and learn how to overcome agency churn, cultivate the ideal client mix, and win—and maintain—the AOR position.
Order the BTI Client Service A-Team now and access CMO rankings of advertising agencies across 17 metrics, industry data for both digital and traditional agencies and much more.