Michael, as President and Founder of The BTI Consulting Group, looks at every angle of the professional services relationship starting with the client perspective. This fascination has driven him to direct, conduct and analyze more than 17,000 one-on-one interviews with C-level executives to define their expectations, needs, priorities, preferences, hiring decisions and opinions of the professionals with whom they work.
Michael draws on this research and his 35 years of experience to provide high-impact client feedback, brand preference and perception, business development counsel and strategic consulting to organizations who want to improve performance and drive growth.
Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, client satisfaction, business development and business strategy.
Michael blogs at TheMadClientist.com.
Michael speaks to and trains all manner of professional services firms, on topics as varied as business development, client feedback, brand strength and market assessment.
No matter the topic they all have one thing in common: they all start with your clients.