Compelling Research. Compelling Results.
We conduct more independent research on how clients acquire, manage and evaluate their professional services providers than virtually anyone.
We examine the market from your client's perspective through in-depth client feedback.
The result: You get no-nonsense, fact-based insights, advice and information on:
How your clients buy
What they want from you
How you can succeed in your marketplace
Our proprietary methods include open-ended interviews with high-level executives and decision makers, carried out by highly trained senior interviewers. These are not to be confused with check-off-the-box-surveys. Our reports and findings are based on what your clients and users say. We don't put words in their mouths and we don't look to third parties to report what your clients are saying.
We benchmark how Fortune 1000 companies buy, how professional services firms sell, and how to manage service provider performance. Through more than 17,000 independent interviews with C-level executives and systematic analysis, BTI has helped professionals boost client service for 30 years.
BTI clients range from small partnerships to Fortune 1000 organizations—and virtually everything in between.