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Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Litigation used to be what happened when business went wrong. In 2027, it increasingly determines what the business gets to do next. For decades, companies wanted litigation contained, settled, budgeted for, and made to disappear. Not anymore. Litigation has a new job. Protect growth. Clear strategic obstacles. Defend revenue. Protect…
Nobody wants a fair fight. Especially corporate counsel. When millions – or billions – are at stake, clients want every unfair advantage they can legally get. Sometimes the first strategic win happens when the other side sees who just entered the case. The right opposing counsel makes other lawyers –…
Latham is buying its own Nvidia GPUs, standing up private infrastructure, and fine-tuning open AI models – while keeping every major AI vendor on speed dial. They don’t have to know whether OpenAI, Anthropic, Google, Nvidia, or someone we haven't heard of yet wins. It can use the winner, build…
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