Getting the Lucrative Work Before it Goes to RFP

Bet-the-Company and complex matters are permeating the marketplace, and clients aren't inclined to go out to RFP. The Mad Clientist walks you through exactly how firms get access to this work.

You can view the video below, or on YouTube directly here: https://youtu.be/m7QXDZQueG4

You can also find more details on the client development referenced in the above video here: Client Development: The Key to Dramatic Growth.

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