The Mad Clientist Archives - The BTI Consulting Group

The Mad Clientist

How Client Focus Can Go So Wrong

The quest for the best solution can make even the most savvy, thoughtful professional tone deaf.Clients think of client focus as you working towards meeting their targeted objective, which may or may not be the perfect solution. 70% of lawyers define client focus as coming up with the best possible…

Michael RynowecerOctober 11, 2017

The Mad Clientist

How Sharing Your Deepest, Darkest Secrets Increases Your Billings

You are your own worst enemy when it comes to delivering superior value to your clients. And not because you don’t deliver it. The overwhelming majority of professionals tend to keep the substantial value they deliver a deep, dark secret.Meet Darren, and the secret at the heart of his relationship…

Michael RynowecerFebruary 24, 2016

The Mad Clientist

Clientelligence Named a Best Book of 2015

We are thrilled to announce Michael Rynowecer's new book, Clientelligence: How Superior Client Relationships Fuel Growth and Profits, has been named to Kirkus Reviews' Best Books of 2015.A Top 10 Best 2015 Indie Books That'll Get You Talking, Clientelligence is described by Kirkus as "deftly written and well-presented; principals of any service…

Michael RynowecerDecember 21, 2015

The Mad Clientist

5 Reasons Rainmakers Book 5 Times More Business Than Everyone Else

A typical child starts asking where rain comes from between the 2nd and 4th grade. New research reveals many law firm partners may have skipped this lesson or this knowledge has been eclipsed by intense legal studies.True rainmakers book 5 times more business than the average law firm partner. This…

Michael RynowecerOctober 14, 2015

The Mad Clientist

Why Clients Always Hire Pigs and Not Chickens

Question: In a bacon and egg breakfast, what’s the difference between the chicken and the pig?Answer: The chicken is involved, but the pig is committed.Most of the time, being called a pig is not a compliment. But if clients think you are a pig, it is the ultimate seal of…

Michael RynowecerSeptember 9, 2015