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The Mad Clientist

The Mad Clientist

CMOs Stress Levels Surge

CMO Stress Levels Surge Business is good. The best it’s been in recent memory. So, what’s the worry? 2019 marks the first time a large number of CMOs tell us the external factors are just as stressful as the internal issues. These law firm marketing leaders see outside threats and…
Michael Rynowecer
July 17, 2019
The Mad Clientist

Only 7 Things Drive Law Firm CMOs Crazy

CMOs are quick to point out how the attorneys are the best part of the job. But, some attorneys do a good job of driving them absolutely crazy.4 of the 7 sources of CMO frustration start with attorneys—a small number of attorneys, but attorneys none the less. Attorneys don’t have…
Michael Rynowecer
April 17, 2019
The Mad Clientist

98% of CMOs Would Do It All Again

Successful CMOs know how to navigate the people and culture of their firm. They know what experience counts and what’s worth caring about. The most successful CMOs have 7 lessons they wish they had known earlier.  What Advice Would You Give Yourself When You Were Just Starting Out?We asked more…
Michael Rynowecer
February 13, 2019
The Mad Clientist

There’s a Bull Market for Law Firm CMOs

The market is ripe for law firms to up their marketing game.Smaller firms, bigger firms, and global giants are all bringing on new marketing leaders. In the last 6 (or so) months alone, we’ve seen many notable changes in leadership:Baker McKenzie adds long-time pro Wendy Bernero to head client developmentHogan…
Michael Rynowecer
July 11, 2018