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The Mad Clientist

The Mad Clientist

14 Firms Move Up in the BTI Brand Elite 28 for 2018

Try as you might to manage, control, focus, and provide clarity—ultimately clients define your brand based on their experience with you. Law firm brands are volatile. Clients change their perceptions of law firms based on their direct and indirect experience.Despite this, or perhaps because of these changes—clients identify 4 new…
Michael Rynowecer
May 16, 2018
The Mad Clientist

Innovation Runs Rampant in the Legal World

Innovation is rampant. Top legal decision makers recognize a whopping 40% increase in the number of innovative law firms over last year. This translates into 200 law firms—of the 650 who compete for business from Fortune 1000 and large companies—standing out in a noticeable way, up from 143 last year.Clients…
Michael Rynowecer
March 29, 2017
The Mad Clientist

Clients Name More Tech-Savvy Law Firms in 2017

More law firms are upping their client-facing tech savvy. Clients recognize 33 more law firms than last year for Tech Savvy—an impressive 38% increase over last year. Clients are looking for technology which streamlines processes and communication, and enables improved reporting about budget and work to date. Clients name 119…
Michael Rynowecer
March 27, 2017