Top Law Firm Brands as Ranked by Clients—The BTI Brand Elite 26

Brand drives hiring decisions and access to premium rates. With less than half the market able to identify a single differentiating characteristic of top law firms, it’s no wonder rate pressure and competition are rampant.

Your brand can vault you to the short list of legal providers or land you in the discard pile.

Just 9 factors are proven to break through the noise and elevate a firm’s brand and positioning with legal decision makers. While many law firms can deliver on 1 or 2 of these elements, the BTI Brand Elite 26 are the law firms excelling in nearly all of the 9 factors.

The BTI Brand Elite 26 are creating the standard by which other law firms are measured. These firms have proven their ability to:

  • Gain bet-the-company status
  • Innovate in an industry often criticized for clinging to old-school approaches
  • Earn premium rates – despite the flat market

BTI congratulates the 26 savvy law firms who have constructed brands compelling enough to stand out from a crowd of 650:

Rank

Firm

01

Skadden, Arps, Slate, Meagher & Flom

02

Jones Day

03

Baker & McKenzie

04

Kirkland & Ellis

05

Latham & Watkins

06

Sidley Austin

07

Gibson, Dunn & Crutcher

08

DLA Piper

09

Sullivan & Cromwell

10

Foley & Lardner

11

Norton Rose Fulbright

12

Seyfarth Shaw

13

K&L Gates

14

Click Here for the Complete BTI Brand Elite 26


Learn how your law firm, regardless of size, can use the 9 factors to differentiate in the eyes of clients and unlock growth. Immediately implement proven steps to drive new business with the detailed recommendations in the new BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms, available now.