Marketing (Mis) Alignment: Close the Gap Between Marketing and Law Firm Leadership

Marketing speaks a different language than law firm leadership. Today's session at the ALA Annual Conference highlighted how core thinking differs between marketing and business development and law firm leadership, and provided lessons on closing the gap to boost performance. Using the results of brand-new joint research between members of the Association of Legal Administrators (ALA), the Legal Marketing Association (LMA) and The BTI Consulting Group, BTI President Michael Rynowecer discussed how law firms quantify marketing success, return on investment and top-line versus bottom-line results.

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