The increasing popularity of LinkedIn, Facebook and other social media sites has heightened interest in online sources of information about people and companies. Rare is the HR manager who does not turn to an online search engine to learn more about a high-prospect candidate. Rare too, apparently, is the in-house counsel who does not access insights online about the law firms and attorneys they hire.
Corporate counsel are discovering more ways to use online tools—new and old—to help them perform better. As online resources become mainstream, Martindale-Hubbell and LinkedIn are the two biggest beneficiaries. Corporate counsel are using Martindale-Hubbell substantially more often than LinkedIn (or anyone else). This research suggests a fundamental change in how corporate counsel have been and plan to use online directories.
Download a complimentary copy of “BTI’s How Clients Hire: The Role of Legal Directories and Online Lawyer Profiles” to learn more.