Wobblin’ Goblins

A stealth bomber jaggedly progresses along an undetectable path through the night sky. Sophisticated infrared technology maps its course through the darkness. An intricate combination of materials, ultra-smooth surfaces and technology shield the remarkable machine from radar detection. Inherently unstable, early stealth aircraft seemed to wobble as they flew. Pilots referred to them as Wobblin’ Goblins.  
To the naked eye, the F-117 is a non-aerodynamic black mass of jutting plates. Yet to the enemy, the Wobblin’ Goblin is an omnipotent threat – real, unseen and unannounced.
A small, unseen yet just as real group of law firms is almost imperceptibly emerging as the Wobblin’ Goblins of the legal world. This clandestine crowd is picking up new business while few other law firms notice.
A major NY law firm reviews a client filing covering the announcement of a restructuring. The restructuring involves divestiture of 6 major facilities. After the filing, a Midwest firm, who also provides meaningful services to the same client, listens in on the analyst call announcing and discussing the company changes.
Sensing opportunity, the Midwest firm offers poignant insight into new regulations which may impact the sale and – unsolicited and at no cost – delivers a blueprint to navigate the best course of action. This Wobblin’ Goblin usurped $3,000,000 in transactional work from an entrenched competitor. No bidding.
Or, the savvy litigation boutique who astutely analyzes the litigation portfolio of a one-time client.  This stealth firm proactively schedules an in-person meeting with the General Counsel, who invites the CFO. At this meeting the firm presents alternative approaches to limit liability and reduce financial exposure. This Wobblin’ Goblin won $1.2 million in litigation fees from new cases.
Do you know who the Wobblin’ Goblins are in your client base? Your biggest threat may be the one you can not see.