The Mad Clientist Archives - The BTI Consulting Group

Law Firm Leaders Tackling 13 Strategic Issues — 4 Dominate

Law firm leaders are getting their arms around 13 issues impacting their strategies — 4 dominate. Based on the survey my longtime friend and collaborator, internationally recognized law firm consultant Patrick McKenna, and I conducted with more than 200 law firm leaders — we uncovered the top strategic issues standing…

Michael RynowecerMay 1, 2024

The Mad Clientist

Law Firm Client Service Plunges — 7 Reasons Why

Every year, we ask more than 300 corporate counsel about the law firms they recommend to a peer — no name, prompts, or suggestions provided. It’s all organic. The results: Only 35% recommend their primary law firms to a peer — down from 69.1% a mere 4 years ago. This…

Michael RynowecerApril 24, 2024

The Mad Clientist

64 Law Firms with the Most Improved Client Service

These firms are making a bet. They are betting investments in client service in a perceived fragile market will deliver immediate and lasting value — both strategic and financial. Only 64 law firms managed to improve client service performance in 2024 — according to corporate counsel. This equates to just…

Michael RynowecerApril 17, 2024

The Mad Clientist

Clients Single Out the BTI Client Service 30 2024 — Law Firms Best at Client Service

It's all organic. Clients — more than 300 of them — identify the law firms best at client service — along the 17 dimensions they say are the most crucial drivers. These legal decision makers single out a firm, rank them, and explain why — with no prompts or suggestions.…

BTIConsultingApril 10, 2024

The Mad Clientist

Up, Out, Wait or Quit: Associates Weigh in on Staying and Leaving their Firms

Tantalizing, treacherous, business development fears and the Prize. This is how associates describe making partner. It's a high-stakes game where the outcome is binary — make partner or face an undefined future. A few firms are publicly downplaying junior associates’ importance. The reality is law firms need strong senior associates…

BTIConsultingApril 3, 2024

The Mad Clientist

Breaking Down Law Firm Business Development Cultures: Struggle or Strategize

A BTI flash survey of almost 700 attorneys reveals decidedly different law firm business development cultures. Underappreciated and maligned by some — worshipped by others — business development is creating the next strategic and cultural divide. We asked these attorneys to describe their business development culture — the results look…

Michael RynowecerMarch 27, 2024

The Mad Clientist

The Lateral Partner Tsunami About to Hit Hard

There is only one group with more interest in lateral partners than law firm leaders — the partners themselves. Everything about law firms is changing. Partner moves are transitioning from phenomena to mainstream — and then will hit bubble territory. The deafeningly loud alarm bell for the upcoming tsunami is…

Michael RynowecerMarch 20, 2024

The Mad Clientist

36 Vexing Problems Facing Clients: Everything Else is Low-Rate Noise

Novel and complex legal needs are rapidly eclipsing the straightforward and difficult needs. The law firms snagging this work learned quickly how to pivot and change strategies. Their client feedback gave them early insight into new needs and these firms developed new business tactics. They target corporate counsel’s most vexing…

Michael RynowecerMarch 13, 2024

The Mad Clientist

All 121 Law Firms Best at Meeting Novel, New, and Strategic Needs

Complex, new, and novel matters are driving the market — as are transformational and strategic M&A. These create new demands for clients — who are enjoying the challenge — and their outside counsel. These new demands include the ability to: Serve as the source of new ideas Develop brand new…

Michael RynowecerMarch 6, 2024

The Mad Clientist

9 Reasons Clients Remember Pitches and Meetings

You want to make an imprint. A positive imprint. You want to be remembered. Being remembered means getting hired. Corporate counsel hear a lot of pitches and talk to a lot of attorneys — an average of 22 a month at last count. They report hearing a lot of noise…

Michael RynowecerFebruary 28, 2024