HIGHLIGHTS       CONTENTS       METHODOLOGY       ABOUT BTI       MANAGING THE BIG 4       AUDIT ALL-STARS

PwC Tops in Client Service

  • CFOs and Controllers rank PwC best at Client Service
  • KPMG lands in the 2nd spot; up from last year

Transforming Threats into Opportunities—Is Your Relationship at Risk?

It’s hard to hide among the masses when you’re in a class of 4―especially when it’s the Big 4.

  • 26.3% of companies replaced or plan to replace Big 4 firm—2x as many as 2011
  • Client satisfaction drops with each of the Big 4
  • Decision makers turning to more CPA firms
  • 5 activities drive clients crazy—and each Big 4 firm is guilty of one of them

 Word-for-word feedback on:

  • Market Perceptions  •  Brand Awareness  •   Favorable Branding  •   Negative Impressions 
  • Pockets of Strength for Each of the Big 4—By Name

Assess Your Performance—and Client Perceptions—Against Your Competitors

Financial executives are changing how they rely on the Big 4. Know which Big 4 firms top clients' lists in client service delivery, brand prestige and hirability:

  • Bolster business development by learning what clients see as your strengths—and weaknesses 
  • Is your branding unintentionally hurting your position in the market:
    • Hear what clients are saying about you—the good, the bad and the ugly—to their peers
    • Learn what tactics you can take to win more work from clients

Order Your BTI Survey of Big 4 Client Service Performance Now

 
CLICK HERE TO DOWNLOAD THE EXECUTIVE SUMMARY

CLICK HERE TO DOWNLOAD THE EXECUTIVE SUMMARY