BTI Guide to Maximum Marketing & Business Development: The 10 Strategies Driving Pacesetting Performance at Law Firms

A minority of high-performing law firms enjoy more than 8 times the growth with their top clients than other law firms AND 4 times the growth in profits per attorney. These pacesetting performers have discovered the ideal mix of marketing and business development activities. Based on BTI’s most recent research with 160 Chief Marketing Officers and business development leaders at leading law firms—you can learn exactly what the pacesetting law firms are doing differently than everyone else—and see how you stack up. The BTI Guide to Maximum Marketing & Business Development gives you the in-depth details on pursuing the 10 marketing and business development initiatives which have more impact than all the others.

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