BTI’s Benchmarking Law Firm Marketing and
Business Development Strategies 2007
BTI’s Benchmarking Law Firm Marketing and Business Development Strategies investigates how law firms drive robust growth and boost profits per attorney.

BTI’s exclusive research shows law firms are upping their game with more money, more people and more client input:

  • Marketing spending per attorney climbs more than 20%
  • Marketing staffs expand by nearly 15%
  • Overall marketing spending up by $1 million to $2 million
  • Client-centric marketing activities drive change

Based on more than 120 interviews with Chief Marketing Officers, Marketing Directors, Director of Client Relations and Directors of Business Development at the world’s 250 largest law firms, BTI’s Benchmarking Law Firm Marketing and Business Development Strategies is an invaluable tool to help you measure and track your marketing performance.