BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms

 

Based on why clients hire and recommend law firms—not the services, size, or location of a law firm—BTI’s research reveals how law firms of any size reap substantial new business by improving brand perceptions in the market. Learn how to break through the noise and elevate your firm’s brand and positioning with legal decision makers in the 9 key factors clients rely on to differentiate law firms. BTI's newly released report delineates exactly how clients perceive 422 law firms, and which 28 enjoy the best brand image in the eyes of clients—The BTI Brand Elite 28(Length: 122 pages)

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