Based on why clients hire and recommend law firms—not the services, size, or location of a law firm—BTI’s research reveals how law firms of any size reap substantial new business by improving brand perceptions in the market. Learn how to break through the noise and elevate your firm’s brand and positioning with legal decision makers in the 9 key factors clients rely on to differentiate law firms. BTI's newly released report delineates exactly how clients perceive 422 law firms, and which 28 enjoy the best brand image in the eyes of clients—The BTI Brand Elite 28. (Length: 122 pages)
BTI’s reports and publications rely on candid, direct feedback from your clients and your market to delineate key market trends and define the most intricate nuances of complex, large-scale professional services relationships.
BTI’s client service rankings, brand health assessments and market forecasts are considered the gold standard in their industries. These studies are independently funded and published and rely 100% on individual interviews with General Counsel, Chief Audit Officers, Chief Financial Officers and other C-level executives and buyers of professional services.
All of our reports come with a 100% satisfaction guarantee and complete telephone support to help you maximize the value from our publications.