Eric Friedman of Skadden: Inside BTI Consulting's Most Elite Legal Brand

Forbes (Link to Full Article) Skadden, Arps, Slate, Meagher & Flom tops numerous league tables and rankings, set apart from other highly regarded firms by its success across many practices, in multiple industries, and around the globe...

Today I speak with Eric Friedman, Skadden’s executive partner, to better understand how they’ve achieved their success over the years, including locking up their fourth year at the number one spot in BTI Consulting’s “Brand Elite” ranking. See our exchange below.

On Building the Best Brand

Parnell: Let’s start at the beginning and talk about the Skadden brand. This is your fourth year at the top of BTI Consulting’s “Brand Elite” ranking. Where brands are concerned, there are a lot of moving parts that go into building them. Could you talk to me about that...