3 Tips To Turn Associates Into Rainmakers

Law360 (Link to Full Article, Sub. Req.) The early days of attorneys' careers are critical to their long-term development as salespeople, but firms are often overly focused on making sure associates are highly productive — hindering their growth in business development. Here, experts share their best tips for grooming those wide-eyed neophytes into the rainmakers they were hired to become.

...Most young associates will arrive on their first day of work with some familiarity of social media and its potential to create and enrich client relationships.

BTI Consulting Group President Michael Rynowecer stressed that the successful use of LinkedIn can plant the seeds for new relationships that will blossom into new clients once the associate is ready to do more advanced outreach...